Two thousand years ago, the Roman Empire conquered and Latinized the region of Dacia. Today, this region is known as Romania, the last genuinely Latin-flavored country in Eastern Europe.
Frequently coveted for its rich and fertile territory, Romania has seen more than its share of warfare over the centuries. However, the heaviest blow in its modern history was World War II, which left it with a communist system of government imposed by the victorious Soviet Union. After a painful half-century of communist oppression, Romania’s 23 million citizens decided to leave behind their hideous memories and scars in 1989, and build a new life for the coming generations.
Bucharest is the heart of the country, with almost 3 million inhabitants. As soon as you enter it, you can feel the vivid life returning to a city once known as “Little Paris.” Fresh buildings are continually rising up among the older ones. Both gourmet and popular restaurants have filled the streets, creating a festive atmosphere throughout the seasons. High technology is available almost everywhere, while the open markets are bursting with abundant organic foods. Brand-new limousines slide along next to Dacias (the almost-forgotten former “national” car, now licensed by Renault). Traffic becomes busier every day, especially downtown, but public transportation is also becoming more extensive and efficient.
With every step you take, it is impossible to ignore the contrast between old and new throughout the metropolis. There is so much to do here, but after all, being creative means staying alive at full throttle - and Bucharest truly has its fast lane, day and night. The young generation masters its way with confidence and audacity, being the main driving force in developing the economy, with the aim of catching up to Western Europe in every manner possible.
Not many people in the world are as hospitable as Romanians, making living here enjoyable in spite of the various difficulties with infrastructure and services. This has been the testimony of all Japanese dealing with the Bucharest Office since its beginning back in 1975.
Before 1989, Marubeni was active mostly in Romania’s metal and chemical fields. These days, by skillfully using its versatility through a consolidated team of managers having more than 10 years of experience with the company, Marubeni has successfully involved itself in infrastructure projects such as railways and transportation, along with commodity-oriented businesses like medical equipment suppliers for major hospitals in Bucharest and across the country.
In 2007, Romania will join the European Union (EU), reinforcing the legal environment for sizeable private investments structured on mid to long terms. There is a vast demand for investment in the infrastructure and power/environmental fields. Massive efforts need to be taken in these sectors, and by contributing through Japanese technologies and management assistance, Marubeni could add significantly to this development process.
We look forward to making your visit here a fruitful one, by taking every opportunity to intensify and expand our presence in this great city and nation.