Hiroshi Kaneko / Marubeni Europe, P.L.C. Milan Branch
Italians are generally said to be cheerful and passionate. The same can be said for those from Milan. I would like to write about three things about which the Milanese are passionate.
The first is fashion. Although Milanese surprisingly prefer somewhat quiet colors for their clothing, they add stunningly vivid hues as knitwear or mufflers. Vivaldi composed Four Seasons in Italy, where they have do indeed spring, summer, autumn and winter. Yellow is for sunflower fields, orange for roofs and soil and blue for sky and sea. This country is rich in many different colors that vary by season. If you are born and raised in this environment, you will be naturally conscious of fashion. Italian people become more fashionable as they get older. The younger learn to be stylish, being inspired by their elders. I believe that it is an orthodox cultural succession. Seeing is believing. You may hear about “Choiwaru Oyaji”, the nominated Japanese buzzword of the year for 2005. Come to Milan, and you'll see so many of these fashionable older fellas hanging around like so many wise guys.
Football comes second. In Milan, there are two strong football clubs: AC Milan and Inter Milan. The head-to-head between the two clubs is called the Milan Derby. During the games the stands are full of red and blue colors respectively, the teams' symbolic colors. In these years the odds have been in favor of AC Milan, which is owned by the current prime minister of Italy. But in the first derby of this season, Inter won a dramatic victory. Shouting matches at the stadium are really like battles. Perhaps it is an opportunity for Milanese to release their daily stress.
In third place is art. Many artistic and cultural works can be found in this city, such as The Last Supper by Leonardo da Vinci, which is a World Heritage, the Duomo and La Scala. I recommend Pinacoteca di Brera, where you can enjoy paintings by Renaissance masters like Raphael, Piero della Francesca and Botticelli. If you are inspired by the Botticelli that Marubeni owns, why not consider a trip to Italy?
Finally, let me mention that people also work hard here in Milan, the greatest industrial city in Italy.
Marubeni Group magazine "M-SPIRIT" VOL.32 (March, 2006)